Tuesday, February 12, 2013

Introducing New Book, “A Prescription for SMART Growth for Small to Mid-Size Businesses”


I am pleased to finally announce that my second book, “A Prescription for SMART Growth for Small to Mid-Size Businesses”, is now available on Amazon in paperback and Kindle e-book formats.

The genesis for this book stemmed from an initiative from our local entrepreneurial support organization, CED, who challenged members to submit a Tweet to their “Start Something, the CED BlogTwitter Contest. I created a Blog Post on 30-Sep-2010 that included my recommendations for the right strategies and tactics to grow a business based on my experience over the past several decades and submitted my tweet.

“A Prescription for SMART Growth for Small to Mid-Size Businesses” describes several fundamental characteristics that position businesses to transition from a start-up phase into a successful mid-size business. The key elements of this model include leading a business that is Strategy-based, Market-based, Alignment-based, ROI-based, and Technology-based. The model also incorporates fifteen additional building blocks that require appropriate emphasis at the right time to grow your business successfully along with ten potential impediments that are illustrated that can potentially derail your growth trajectory while you are building your business.

Once I completed my blog post, it occurred to me that I had a decent outline for another book. The obvious challenge for most authors is where do you find (or make) the time to allocate the many hundreds of hours to actually conduct the research and pen your advice and guidance. Well, two and one-half years later, that included many weekends, evenings, vacations, and holidays, I was able to finally complete and publish this book.

My professional colleague and friend Chris Duke of Anna’s Gourmet Goodies provided me with creative direction and tremendous support over the past six months. I am also very appreciative of several colleagues who invested the time to read my manuscript and provide me with extremely valuable and constructive feedback.

For anyone interested in taking a peek at this book, you can visit my SMART Growth for SMBs website, my Amazon Author page, or the pages for the paperback and e-book formats.

Of course, if you are inclined to read this book I welcome your feedback via an Amazon Customer Review. Thank you for your friendship and support. I have already developed an outline for my next book and hope that I will be able to announce it before 2015.